Who We Are.
NIXCO is a global integrated communications consultancy specialising in strategic marketing and public relations for a wide spectrum of corporate, creative and government clients in the Australian and global film, television, arts and culture sectors. We create tailored communications that deliver maximum impact.
Led by company director Fiona Nix, our team are experts in finding audience, developing integrated marketing strategy, overseeing unit publicity, media relations, influencer marketing, campaign marketing, creative strategy, partnerships, promotions, red carpet and event publicity, local and global festival management as well as individual talent management.
You will find us on set capturing the content needed for a killer marketing campaign, in meetings developing strategy and planning, on the ground at film festivals, in the studios and junket rooms talent handling, running the red carpet or working in partnership with marketing and PR teams to launch a show.
Our mission is to shape the future of our screen and creative industries through setting new standards of excellence and providing high-impact audience-focused marketing and PR solutions that benefit client partners, our employees and the whole community. It’s why media, distributors, streamers, producers, creative professionals and government agencies consistently work with us to get the job done, together.
Meet The Team
Fiona Nix - Company Director
Fiona Nix has over 25 years’ experience in the entertainment and arts industry as a consultant, publicist and company director of NIXCo, which she established in 1998. She is a passionate supporter of the Australian film industry, devoting her time to providing strategic guidance to international and local film productions, emerging and established filmmakers, screen businesses and not-for-profit organisations.
Fiona is a committee member of The Natalie Miller Fellowship, a not-for-profit organisation that was established to recognise, nurture and inspire the next generation of female leaders in the Australian screen community and was on the Board of Directors of TROPFEST, the world’s largest short film festival.
Harriet Dixon-Smith - Director of Communications & Business Affairs
Harriet Dixon-Smith is a communications professional with over 10 years’ experience in entertainment public relations in Australia and the United States. Previously, she worked for Roadshow Films, ID-PR, PMK*BNC, CBS Television and Hulu. She holds an M.A. in Strategic Public Relations from the University of Southern California.
Harriet has a passion for working on Australian film & TV and has been proud to contribute to the release of films such as The Australian Dream, 2040, Breath, Hotel Mumbai, Gurrumul, Jasper Jones, Red Dog: True Blue, The Daughter, Oddball, Snowtown and Animal Kingdom; and the unit publicity of productions such as The Dry, The Gloaming, Babyteeth, Diary of an Uber Driver and Operation Buffalo.
She's also managed publicity tours for some of the world's biggest stars including Channing Tatum for Magic Mike XXL, Quentin Tarantino, Samuel L. Jackson and Kurt Russell for The Hateful Eight, Chris Hemsworth for In the Heart of the Sea and Ben Mendelsohn for Una.
Gabrielle Oldaker - Director of Marketing & Integrated Strategy
Gab is a highly experienced entertainment marketing and distribution professional working for over 20 years across leading brands including The Walt Disney Company, Roadshow Films, Madman Entertainment, The Mail on Sunday (UK), Herald Sun, Citysearch.com.au and Pip Media.
She has worked closely with industry and government partners, agencies and clients on the development of integrated lifecycle marketing and distribution of local film & TV productions and has helped to launch some of Australia’s most iconic feature films, including Animal Kingdom, Snowtown, Tim Winton’s The Turning, That Sugar Film, Mad Max Fury Road, Red Dog True Blue, The Daughter, Simon Baker’s Breath, Go!, Miss Fisher & The Crypt of Tears, The Dry and Penguin Bloom. She also worked closely with production companies on the launch of Original Series for Stan and ABC iView. In addition, Gab has worked on brands and titles from Village Roadshow Pictures, Warner Bros, Lionsgate, STX, FilmNation, Participant Media, A24 and Searchlight Pictures.
Through the Film Victoria- Natalie Miller Fellowship Women in Leadership Development program, she undertook a Women Transforming Leadership programme at the Said Business School at Oxford University and was a mentor recipient under the Screen Australia Brilliant Careers Gender Matters initiative aimed at supporting female leaders in the Australian screen industry.
Gab brings a wealth of experience in audience development, integrated communication, strategic brand partnerships, high-impact launch marketing and direct to consumer digital engagement.
Rosie Braye - Senior Communications Manager
Rosie Braye is a film communications and marketing specialist with over 12 years’ experience bringing engaging stories to Australian audiences.
As Senior Communications Manager at NIXCO, Rosie spearheads publicity campaigns and partnerships for film distributors, producers, premium SVOD platforms and arts clients, and works across unit publicity. She was previously National Publicity Manager at StudioCanal, one of the country's largest independent distributors and the local arm of one of Europe's leading film studios, where she led the theatrical publicity department and developed brand partnerships and promotions. Prior to this, in roles at independent distributors Entertainment One, Transmission Films and Hopscotch Films, Rosie developed extensive experience and deep insight into the distribution business working on theatrical and home entertainment titles across publicity, marketing and other departments.
Rosie served on the Dendy Short Film Awards and Film Advisory panels for Sydney Film Festival in 2013-2016 and as a judge for the ATOM Awards in 2014-2015. She is also an AACTA-nominated producer.
Carly Cadogan - Communications Manager
Carly is a communications professional with more than 8 years’ experience working in the entertainment industry both in Australia and London. She holds a Bachelor of Mass Communications.
Before returning to Australian soil, Carly served as Head of Press for Edinburgh International Film Festival and has worked across international consumer and corporate campaigns at the world’s leading film festivals including Berlinale, Cannes Film Festival, Venice International Film Festival, London Film Festival and Dubai International Film Festival. Her publicity experience has seen her contribute to premieres and tours including Agnès Varda’s Visage Village, John Woo’s Manhunt, Spike Lee’s Blackkklansman, Ben Affleck starrer The Accountant, Netflix’s The Crown S1 and S2, Ron Howard’s The Beatles Eight Days a Week - The Touring Years and Oliver Stone’s Snowden, among many others.
Benita Woodley - Communications Executive
Benita graduated from the University of Newcastle Australia and is a fresh face to the Australian film and entertainment industry.
During university, she majored in public relations and studied a wide spectrum of communication areas including media production, feature writing, multimedia publications and film theory. Her passion for film and storytelling lead her to the film industry and the opportunities that followed.
In 2019, Benita interned with NIXCo learning the ropes of the film industry and publicity. In 2020, she returned to join the team full time as a communication coordinator.
Previously she has written for The Invisible Farmer Project and collaborated with Graziher magazine for their ‘photo essay’.
Outside of her role as a communication executive, Benita’s love for the land and rural Australia is deeply apparent. As an amateur photography Benita documents rural life and the spirit of Australian farmers and families. You can find her work via Instagram @_girlbehindthecamera_
“NIXCo is our first call on every film and TV show we make in Australia. They are amazing with talent and brilliant strategists in positioning projects for long-term success.”
Bruna Papandrea FOUNDER & CEO MADE UP STORIES
"Without question, the finest unit publicity team in Australia/New Zealand is NIXCo. They are a world class group; on Hacksaw Ridge NIXCo handled our publicity on a difficult movie and generated all the behind the scenes assets that were needed once it came time for release. I would hire them for any movie I make in that part of the world and even on ones I do closer to home."
Bill Mechanic, CEO of Pandemonium Films and former chairman and CEO of Fox Filmed Entertainment
“Professionalism, perceptiveness, reliability and brilliant people skills have marked all our dealings with NIXCo. They are our go to publicists whether onset or in release, and I would like to work with Fiona and her team for the rest of my living days. No really - that's just how good they are!”
Liz Watts, Producer, ANIMAL KINGDOM, STATELESS, THE KING
“Fiona and her team are not just a normal publicity team. Their passion and guidance begins in the early stages of prep – strategising not only how to handle day to day logistics of media, but how to encourage great support from the community surrounding the film. You sense that they don’t just love what they do but that they LOVE your movie – and act as creative and logistical partners throughout every stage. On PETER RABBIT, we felt so taken care of by Fiona and can’t wait to work with her again.”
Jodi Hildebrand PRODUCER, PETER RABBIT, PETER RABBIT 2: THE RUNAWAY
"Fiona Nix is hands down my longest-standing and closest confidant in the Australia film industry, including in her critical role as Deputy Chair on the TROPFEST Board. Fiona is a true veteran who is known and admired by anyone and everyone working in film and TV. Her company NIXCo has been my PR agency of choice for almost 20 years. Fiona and her incredible team are as good as it gets."
John Polson, Founder and Chairman of TROPFEST